Some of the most famous rivalries in the history of the world are Ali vs. Frazier, Hulk Hogan vs. Andre the Giant, Coke vs. Pepsi, Red Sox vs. Yankees, Nick Saban vs. every coach who has ever worked for him, and, of course, McDonald’s vs. Burger King. The majority of rivalries, on the other hand, are accompanied by reluctant respect.
When supporters of the New York Yankees direct the cry “who’s your daddy?” toward the legendary pitcher Pedro Martinez of the Boston Red Sox, they are making fun of Martinez while also admitting that he merits their attention. Both McDonald’s and Burger King, which are owned and operated by Restaurant Brands International, have gained the same level of reputation in the world of fast food.
This is due, in part, to the fact that ever since they began doing business, the two chains have effectively been a carbon replica of one other. Before Burger King raised the stakes by producing The Whopper, McDonald’s responded by creating the Big Mac, which was not that different from its predecessor. Both restaurants started as examples of consistency.
It’s a scene that’s repeated all the time: one of the world’s largest fast-food chains launches a new product, and the other quickly follows suit with a few minor alterations. Because of this, Burger King serves their iconic breakfast sandwich, which is known as the Croissan’wich, on a croissant rather than an English muffin. This is what differentiates the Croissan’wich from the Egg McMuffin.
Now, Burger King believes that its competitor has gone too far with their actions.
Burger King believes that McDonald’s has overstepped its boundaries, despite the fact that imitation is the sincerest form of flattery. The restaurant chain known for its Whopper sandwich went on social media to poke fun at its competitor for adding a new item on its menu in the United Kingdom: chilli cheese bites. You have the option of purchasing the side dish in amounts of four or 12 nibbles, each of which is comprised of a portion of chilli cheese bites encased in a crispy batter and served with a thick tomato sauce.
Burger King protested when the item was released, noting in a Facebook post that the new menu item at McDonald’s looked an awful lot like the company’s own Chilli Cheese Bites (yes, they both spell chilli with two “l”s). On the dispute, The Independent reported as follows:
A recent post from Burger King on Facebook features a meme that was generated using the bites. The meme begins with the text “Can I copy your homework?” The individual in the circumstance would respond by saying, “Yeah, just modify it doesn’t appear evident you copied.”
The next part of the joke was, “Fifteen years later.”
The meme features a side-by-side comparison of a picture of McDonald’s nibbles and a picture of Chilli Cheese Bites, which is the name of an appetizer that can also be found on the menu at Burger King. The form and colour of the various bites seem to be the same in both of the photographs. Both appear to have the same appearance.
In the caption, Burger King said, “Not like it’s been on our menu for 15 years…,” referring to the item in question.
The Chilli Cheese Bites sold by Burger King come in a serving size of six pieces and are described as having “a distinct flavour of chilli with every mouthful.” They have a “crisp coating with smooth and spicy cheese inside.”
Both McDonald’s and Burger King are Known to Steal Ideas from One Another
It would seem that McDonald’s is breaking customary conventions of fast food with its identical duplicate (at least aesthetically), same name Chilli Cheese Bites. These two restaurants have extremely similar menus, and typically if one succeeds with something the other copies it. For instance, Burger King offers their own version of the Big Mac known as the “Big King,” which is more of a replica than a tribute to the original.
In point of fact, there are only a limited number of methods to offer the same product. In addition, consumers of fast food often anticipate that Burger King would experiment with a variant of a product if it has been proven successful by McDonald’s. It’s possible that this is why the menus at the two establishments seem almost identical with just a few rather insignificant variations between them.
Even though Burger King and McDonald’s both offer onion rings and mozzarella sticks as side dishes, none of these alternatives has ever been very popular. This is mostly due to the fact that McDonald’s fries are more well-liked than Burger King’s fries. It seems like McDonald’s is trying to replicate Chilli Cheese Bites out of laziness rather than out of vindictiveness. Copying a side dish seems like a pretty minor crime coming from a company that has long celebrated hamburger theft with its beloved Hamburglar character. The chains could have at least slapped an “Mc” on the name to differentiate its take on the product, but copying a side dish seems like a pretty minor crime coming from a company that has long celebrated hamburger theft.
Although this may be a corny move by McDonald’s, it is in no way comparable to the company bringing out the McWhopper or even to what Burger King did with the Big King. It is true that they are plagiarizing, but both franchises have, more or less, followed that model ever since the 1960s.