PepsiCo invests $550m in Celsius

Pepsi invested $550 million in Celsius Holdings as part of a long-term distribution contract. nonalcoholic  217 percent to $123.5 million in the first quarter.

PepsiCo invested $550 million in Celsius Holdings as part of a long-term distribution contract.Celsius's market value rose by $1.45 billion after the announcement.

Pepsi owns 8.5% of Celsius via its investment. The food and beverage company will propose a Celsius director.

Celsius claimed rapid growth for their energy drinks during the epidemic. First-quarter U.S. sales jumped 217 percent to $123.5 million.

 Pepsi's energy drink business. Pepsi has doubled heavily on energy in recent years. Early in 2020, it purchased Rockstar for $3.85 billion to boost sales. 

A court struggle ensued, which Pepsi won. The two corporations split in June. Pepsi may purchase Monster Beverage or Celsius to improve its energy drink market share.

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