Walmart pulls Juneteenth ice cream as Creamalicious is praised

Walmart pulled Juneteenth ice cream after social media outcry.Photos of the red velvet and cheesecake ice cream started spreading on social media this week, sparking criticism.

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The back of Walmart's Juneteenth-themed ice cream said, "Share and celebrate African-American culture, emancipation, and hope that lasts."

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Juneteenth marks the day Union forces landed in Galveston, Texas, to liberate enslaved Black people, two years after Lincoln's Emancipation Proclamation. Last year, it became a holiday.

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Walmart was criticized for exploiting Juneteenth to promote merchandise and for not supporting the Black community. A reporter asked why "Juneteenth" was trademarked on ice cream.

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Walmart said Juneteenth celebrates freedom and independence. "We're sorry that a few products worried some consumers. We'll delete things as needed from our assortment."

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Roy Wood Jr. tweeted on Walmart's Juneteenth merchandise: "Would you prefer Juneteenth ice cream on a Juneteenth plate while sipping your beer in a Juneteenth Koozie?"

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